A pioneer in her field, broker Ginna Arnold-Lazar is well respected by her peers and customers. She is highly regarded among the Silicon Valley real estate community as an ethical, honorable and knowledgable source. Her direct and honest assessment of each real estate transaction makes her a reputable broker who always “tells the truth.” Being committed to an upfront and honest approach is a quality that many of her customers have grown to appreciate.
A native Californian, Lazar’s in-depth knowledge of the Bay Area real estate market is unmatched by many. The Silicon Valley has been her home for over 30 years, and she has remained successful despite the severe ups and downs of the housing market. With relatives involved in the real estate and law industry, her ties to the business stems generations. Naturally, she was drawn to the contractual and relational side of real estate.
Lazar earned a degree in marketing and advertising before launching her lucrative real estate career. Her educational background and expert marketing tactics make her to stand out. Lazar’s innovation and ability to adapt to technology has positioned her as an industry leader. She was even asked to participate in the technological start-up project “Lean-in,” that today is crucial to the Silicon Valley luxury real estate market and other industries.
In a time where some Realtors are struggling to implement the basic principles of social media, Lazar expertly operates across various social platforms including Google+, Facebook, Twitter and more. She is not afraid to take risks in life, and her fearlessness positively affects her work performance.
Lazar’s most recent affiliation with real estate marketing firm HomeFolio Media has given her increased exposure. By partnering with HomeFolio, Lazar has access to a multi-media platform that includes direct mail marketing, social media, blogging, search marketing and search engine optimization. Currently, her properties are directly mailed to over 50% of potential homebuyers and nearly 100% of potential home-sellers on a monthly basis. Lazar is adamant about staying current on the latest real estate trends, and loves to employ creative methods to produce amazing results.
Lazar’s passionate approach makes it easy for her to thrive in the Silicon Valley, which circulates an endless flow of inventive thought and creative energy. With a huge referral-based business, Lazar’s renowned “velvet-glove service” is comprised of stellar customer care and acute attention to detail. Whether it’s calling attention to fine print in a property inspection, or upholding confidentiality, Lazar always aims to protect her clients.
Lazar’s high-class service gives her unparalleled value in the luxury real estate market. She always becomes heavily invested in her customers lives, and maintains a attitude that puts her clients first. Committed to the “long-haul,” Lazar remains a valuable resource to her customers by staying in touch after a real estate transaction.
“I become so heavily invested in my clients and their lives that I look at my work not as a simple transaction, but as a lifelong project to manage. It’s not just about getting them in or out of a house and walking away. It’s lifetime thing,” she says.
Although Lazar’s properties consist of many off-market listings, her extensive network with local brokers and agents, continues to drive her success. She combines her relationship-based business with cutting-edge technologies to give sellers top dollar –without having to go public on the MLS!
Lazar takes on life challenges as a learning experience, and constantly strives to improve herself personally and professionally. She prides herself on never ending growth and education — an idea that ultimately benefits her customers.
“In my life I try to do what’s right, be forward thinking, and confront situations that would normally scare other people away. I love to think, learn and get my head around new ideas and just devour life.”
To “devour life” Lazar stays active in her free time and loves to take on new challenges. Lazar enjoys dancing, hiking, working out and showing her three horses. She is also actively involved in various community organizations, such as: One Million Lights, NCEFT, Menlo Charity Horse Show, Morrissey Compton Educational Center, Charles Armstrong School, and the Children’s Health Council.
A proud mother of three, Lazar’s greatest joy is spending quality time with her children. Her eldest, Claire, 25, has been in the family business for nearly five years, and will be getting her Realtor’s license in August. Lazar also has two 21 year-old twins, Will and Jane who attend college in Chicago and Southern California.
Daily-inspired and always learning, Lazar combines extensive real estate knowledge with a teachable attitude. Her “velvet-glove service” gives Lazar the ability to successfuly adapt to changes in the real estate market and provide the best service to her clients.
Welcome Ginna Arnold-Lazar to HomeFolio Media!
For more information about Ginna Arnold-Lazar, or to speak with her directly contact: