Google recently announced that it made updates to the Payday Loan and Panda algorithms. The Payday Loan 2.0 update rolled out over the weekend and claims to be totally unrelated to Panda. This algorithm targets “very spammy queries” which are usually associated with excessive web spam such as payday loans, insurance, accidents and etc. It was first launched last year June 11, 2013 and according to Matt Cutts, was only supposed to impact .2% of U.S. queries, but tends to affect different languages at varying degrees.
In addition, on my May 21st Google’s Matt Cutts announced via Twitter that the new Panda 4.0 update would be implemented. Panda updates usually address onsite issues like topical relevance, content value, and performance. The goal of Panda is to promote sites with valuable strong content, and keep sites with weak, whimsey, or thin content from appearing in the search results.
Apparently, the Panda update affects different languages at different levels. For example, Google says that 7.5% of English queries where affected by the recent update. While it is too early to tell the lasting affects these updates will have on websites across the board, some companies are already noticing significant changes in their ranking status. But the close release of both algorithms makes it difficult for SEOS and webmasters to determine which updates are responsible for changes in their search rankings.
For example, Moz.com recently noticed a big drop in eBay’s ranking for specific keywords. Furthermore, it’s ranking, which usually stays around #6, dropped all the way down to #25. EBay has gone from about 1% of the URLs in Moz’s database to 0.28%. This equates to a 2/3 drop in ranking. To read more of the report by Moz.com click here.
Reports of big loses and gains have been given from various sources, yet it is still too early to make any concrete conclusions. In addition, Google has plans to roll out a Penguin update in the near future, so keep your eyes and ears open for upcoming changes.
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