If you’re on Facebook, then you’ve probably seen a post go “viral.” Who knew a snapshot of the neighbors daughter in a tutu would get so much attention? Or that three days later people would still be commenting on a colleagues weight loss photo?
But what if your post was the one receiving all the attention? What if YOU were having multiple comments, approval, constant activity, and the “likes?” If you’ve experience that, then you know how gratifying “audience approval” can be. You might have even heard the “inner child” within you proclaim: “They like me! They REALLY like me!”
Lets face it, we all want to be apart of the “in-crowd,” and something about our “peers acceptance” is inherently satisfying–no matter what our age. But there is something much more important to consider than our popularity.
If your using Facebook to advertise and market, its not enough that you have a page, a profile, or even a few posts. The biggest goal is to have people “like” your page, your comments, and essentially what you do!
Yes– this “popularity contest” plays a HUGE role in your level of exposure. Why is that? Because the more people like your posts, the more eyeballs will see it. Basically, if Person A “likes” your posts, that post is then exposed to all of Person A’s “friends.” Similarly, if 5 people “like” your post, your audience will expand to include the “friends” of those 5 people, and the cycle continues.
In addition, search engines like Google & Bing consider the amount of “likes” a post has in their search results. So the more “likes” a post has received, the more likely it is to appear on page 1 of the SERP (search engine results page).
Case in point, you want people to see your message, but you also want them to “like” what you say. The solution to this problem? Post content that is original, unique — something that appeals to audience’s interest but also shares your message.
If and when appropriate, include a call to action such as: “Like” this post if you’ve made it to the bottom, or “like” this post if it appealed to you, etc.If you want more information on how to create compelling content, check out my post: Creating Content That Matters
Otherwise, don’t forget the power of the “like” button and learn to use it to your advantage. Come on and give it a try! If this post helped you in any way. Go ahead and “like” it.
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