These days, communication channels are fragmented. There is no “magic bullet” that will reach all potential buyers and sellers. You have to reach different prospects through different channels.
Direct mail marketing, social media, blogging, search engine optimization…we have to use them all in order to communicate effectively with my community as Realtors.
It takes a multi-channel, multi-media approach to marketing and communication in order to provide our clients with the exposure their homes deserve.
Even though many buyers start their home search online, many are either unclear about what they want, or need, in a home. Very often, buyers end up purchasing a home that is different from what they initially set out to buy based on their initial criteria.
What that means is, even though a home we have listed for for sale may be perfect for some specific buyer, there’s no guarantee it’s actually appearing in their search results.
That’s why we take a more proactive, direct and multi-media approach to my marketing.
We’re being hired to introduce our clients’ homes to as many prospective buyers as possible and we’re going to use every tool at our disposal to do that.
That’s why we are excited to join the elite group of Realtors partnering with HomeFolio Media.
Partnering with HomeFolio gives The Blackhawk Team, and out clients, powerful, proactive and comprehensive exposure across multiple channels of communication…the key to reaching a variety of qualified prospects.
We now have a platform to introduce our listings to buyers proactively, through the mail, online through blog posts and also through enhanced Search Engine Optimization which will help more prospective home buyers find our website.
The HomeFolio program provides us an expanded platform to communicate with our community about local real estate trends, and issues they need to be aware of.
If you’re interested in how our current marketing program and our association with HomeFolio Media can assist you in achieving YOUR real estate goals, please contact us.
We welcome this opportunity to work as your real estate professional and form a TEAM with one goal in mind, to successfully market, sell or secure your home.
Linda's love of the land began when she grew up in Danville riding her horse through the open fields and trails that once crisscrossed the San Ramon Valley. Her most prized moments were early morning rides to the top of Mt. Diablo to watch the sun rise.
Linda began her real estate career with the same group of esteemed colleagues she works with today. Over the years, the company name has changed to reflect the different ownerships but the nucleus of professionals has remained. Linda has achieved many awards in her career; Rookie of the Year, Top Sales Agent, Top Listing Agent, to name a few. But Linda doesn't need awards, her primary interest is to see her clients reach their goals, "purchasing the home of their dreams, in the neighborhood they desire, for the best possible price." Throughout the years Linda has provided professional service to many clients, both buyers and sellers, and watched those clients realize their dream.
Walter was born and raised in The Bronx, New York. He came to Northern California in 1955, and attended San Francisco State University where he majored in Business Administration and Real Estate Law. After graduating from college, Walter decided that the Bay Area was the place to plant his roots. He has been a resident of Blackhawk and member of the Country Club since 1985. Walter is also one of the founding partners of The Blackhawk Real Estate Company and has over 30 years of real estate experience. In his spare time, he enjoys anything to do with the outdoors, the simple pleasures of home gardening and 'sprucing up' the yard. Walter's true loves are his two Tibetan Terriers, Jenny and Shana.
- A Heartfelt Holiday With The Blackhawk Chorus - December 17, 2013
- Family Fun at Walk for Heart Health - September 23, 2013
- Beautiful 3 Bedroom Home for Sale in Danville - July 12, 2013
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