S.E.O/Social Media Tip of the Week: Creating Content That Matters

Hi there — it’s nice to see you again! Hopefully you found last weeks post helpful where we defined Search Engine Optimization. Now that we’ve laid the foundation, lets start building.

Today were going to focus on creating effective content. Obviously, there are many ways to address this subject, but I’ve broken it down into 5 different points. Let’s begin:

1- What is content?

Content is ANY information you encounter that is worthy of sharing with another individual.

This can encompass a variety of things: A blogpost you create, a quote you tweet on Twitter, a picture you share on Facebook, a link you send out, a postcard you send to your sphere, etc. Content is all around you, just waiting to be shared!

2- How do I know what to share?

The first thing you want to keep in mind is, who are you trying to reach? Most people want to touch as many people as possible, but the reality is, each message you send has to have a particular audience in mind. When creating or sharing content, think about, who would this appeal to, and how can I add value to this audience and at the same time share my message?

3- You can never say the same thing too many times.

Never be scared to share something that has already been talked about repeatedly. Even if you see 15 other people discussing the same subject, your perspective is going to offer something different. You are a unique individual, so don’t be afraid to let your personality shine through, because people are drawn to authenticity. As the saying goes, “people do business with those they like, know and trust.”

4- How to find topics.

You don’t have to go around fishing to find interesting topics. Just look at a normal day in your life. If you run across something that seems intriguing, informative, or useful, chances are, someone else will find it interesting as well– why not share it?

5- Random occurrences can tie into your message/brand.

Be creative! See how seemingly unrelated events can tie into your message and brand. Let’s say your a Realtor who targets young families, and recently had a picnic at a local park where you played games like tug-a-war. This suggests your in a neighborhood that is safe and old-fashioned, yet family friendly. That would be a great message to share to your sphere. This is just one example of many possibilities!

Whew! I know that’s a lot– so I’ll stop for today. Congratulate yourself if you’ve made it this far– you’ve won the battle! Thanks for taking the time to talk with me. You rock!

See you next week,

Charde’ 🙂

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Charde' Henderson

Born and raised In the San Francisco Bay Area, Charde' Henderson developed an appreciation for the real estate industry at an early age. Her father, a real estate investor, would take her around every Sunday to visit homesin luxury home markets such as Blackhawk, Danville, Alamo and Diablo. It was there her understanding of the housing industry began. After high school, Charde' studied real estate, and later on received a Bachelors Degree in Comparative Literature from UC Berkeley. She has worked with some of the leading pioneers in social media marketing, and uses her educational and professional training to act as HomeFolio Media's Content Strategist& S.E.O Manager. Charde' currently resides in Pleasanton, CA.

Latest posts by Charde' Henderson (see all)

• Proof a Fish is Smarter Than Your Audience - January 29, 2015
• How to Write Successful Real Estate Headlines for Increased Sales - September 30, 2014
• 16 Blogging Mistakes Realtors Can Avoid to Improve SEO - August 21, 2014