These days, communication channels are fragmented. There is no “secret weapon” to reach all potential buyers and sellers. You have to reach different prospects through different channels.
Direct mail marketing, social media, blogging, search engine optimization–I have to use them all in order to communicate effectively with my community as a Realtor.
It takes a multi-channel, multi-media marketing approach to communicate and offer my clients the service they deserve. Even though some buyers start their home search online, many are unclear about what they want or need in a house. Very often, buyers end up purchasing a home that is different from what they initially desired. In other words, I may have the perfect home listed for sale on the market, yet there’s no guarantee it’s actually appearing in their search results.
That’s why I take a more proactive, direct and multi-media approach to my marketing.
I’m being hired to introduce my clients’ homes to as many prospective buyers as possible, so I am going to use every tool at my disposal to do that!
That’s why I’m excited to join the elite group of Realtors working with HomeFolio Media.
Partnering with HomeFolio gives me and my clients powerful, proactive and comprehensive exposure across multiple channels of communication. This is key to reaching a variety of qualified prospects.
I now have a platform to introduce my listings to buyers proactively. By utilizing mail, online resources, blogs, posts and enhanced Search Engine Optimization, I will help more prospective home buyers find my website.
The HomeFolio program provides me an expanded platform to communicate with my community about local real estate trends and issues. If interested in achieving your real estate goals through HomeFolio’s comprehensive and progressive system, please contact me.
Ron Rothenberg:
(925) 286-5530
Prior to embarking upon a career in real estate in the year 2000, I held various senior leadership positions in marketing and sales with Fortune 100 telecommunications and data networking companies. This included holding the position of Sales VP for a health care technology business unit of AT&T and being VP of Sales Operations for AT&T's Business Sales in the western US.
My professional experience in corporate America enabled me to build a portfolio of skills in customer service, finance, sales, marketing, technology, and negotiating that few real estate professionals have had had the opportunity to acquire.
Over the years, I have continued to build upon my technical skills in the application of technology to the marketing of our clients’ homes and the management of our clients' transactions.
Over recent years, this has included being at the forefront of the use of Social Media, Search Engine Optimization (SEO), video and other related technologies, now critically important to being a successful marketer in today's world.
As a real estate professional, I take pride in being highly focused on the needs of our clients, results oriented, and achieving a level of professionalism that is uncommon in this business.
- Ron Rothenberg: Making a Valuable Investment for My Clients - April 2, 2013
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