Recently Facebook announced a change to the News Feed ranking for business pages. This is in an attempt to display more of what people enjoy, and to promote things in the News Feed that are more likely to receive audience engagement.
Facebook finds that text status updates receive constant engagement when shared from friends, but they do not receive as much interaction when shared from business pages.
In response to this observation, Facebook is going to treat text status updates from friends differently than it does from pages. Text updates from business pages will not hold the same rank as text status updates from friends. As a result, page administrators can expect to see a decrease in the amount of interaction seen from text status updates– but they can also expect to see more engagement for other types of content like photos, videos and links that are distributed.
Facebook is clear that there is no perfect way of determining the best type of content to post, since that totally depends on the audience and their individual needs. But after a few studies, they have found that pages do better when they post a “link-share” that appears like this:
Instead of embedding a link in the status update so that it appears as the one below:
Facebook will continue to make changes to News Feed in a constant effort to improve the user experience. Their advice is to continue posting articles, pictures and links that fit your audiences needs and desires.
For more information about social media tips and ideas, visit our Facebook page or follow me at @chardehenderson.
*Picture source: Facebook Newsroom*
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