.Realtor, .Realestate, .Home? What the Online Future Holds

.Com, .org, .edu, .net, we’ve all heard of these. But how about .camera, .clothing, .home? 100’s if not 1000,’s of  gTLD’S like these could be showing up online in the near future.

First, gTLD stands for Generic Top Level Domain. A gTLD is the set of characters found at the end of a website address.

For example, in the address www.HomeFoliomedia.com the gTLD is the “.com”

To increase competition and choice in the domain name space, the New Generic Top Level Domain Program was developed by ICANN.

Basically, this program allows countless variations of gTLD’S like .menu, .luxury, .build, etc., all based upon the different company brands, industries and categories.

What does this mean for you and your website? Experts say this change should not negatively impact the stability and security of the internet. However, many predict  significant changes with how people conduct searches. Changes in behavior online could positively or negatively affect businesses on the internet– but the longterm affects of this program remain undetermined.

The National Association Realtors is still deciding how to respond to this adjustment, and wrote a letter to ICCAN earlier this year to express their sentiments.

This is one of the biggest transformations the internet has undergone, and only time will tell what this could  mean for people individually and businesses corporately.

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Charde' Henderson

Born and raised In the San Francisco Bay Area, Charde' Henderson developed an appreciation for the real estate industry at an early age. Her father, a real estate investor, would take her around every Sunday to visit homesin luxury home markets such as Blackhawk, Danville, Alamo and Diablo. It was there her understanding of the housing industry began. After high school, Charde' studied real estate, and later on received a Bachelors Degree in Comparative Literature from UC Berkeley. She has worked with some of the leading pioneers in social media marketing, and uses her educational and professional training to act as HomeFolio Media's Content Strategist& S.E.O Manager. Charde' currently resides in Pleasanton, CA.

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