First, gTLD stands for Generic Top Level Domain. A gTLD is the set of characters found at the end of a website address.
For example, in the address www.HomeFoliomedia.com the gTLD is the “.com”
Basically, this program allows countless variations of gTLD’S like .menu, .luxury, .build, etc., all based upon the different company brands, industries and categories.
What does this mean for you and your website? Experts say this change should not negatively impact the stability and security of the internet. However, many predict significant changes with how people conduct searches. Changes in behavior online could positively or negatively affect businesses on the internet– but the longterm affects of this program remain undetermined.
The National Association Realtors is still deciding how to respond to this adjustment, and wrote a letter to ICCAN earlier this year to express their sentiments.
This is one of the biggest transformations the internet has undergone, and only time will tell what this could mean for people individually and businesses corporately.
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