These days, communication channels are fragmented. There is no “magic bullet” to reach all potential buyers and sellers. You have to reach different prospects through different channels.
Direct mail marketing, social media, blogging, search engine optimization–I have to use them all in order to communicate effectively with my community as a Realtor.
It takes a multi-channel, multi-media marketing approach to communicate and offer my clients the service they deserve.
Even though some buyers start their home search online, many are unclear about what they want or need in a house. Very often, buyers end up purchasing a home that is different from what they initially desired. In other words, I may have the perfect home listed for sale on the market, yet there’s no guarantee it’s actually appearing in their search results.
That’s why I take a more proactive, direct and multi-media approach to my marketing.
I’m being hired to introduce my clients’ homes to as many prospective buyers as possible, so I am going to use every tool at my disposal to do that!
That’s why I’m excited to join the elite group of Realtors working with HomeFolio Media.
Partnering with HomeFolio gives me and my clients powerful, proactive and comprehensive exposure across multiple channels of communication. This is key to reaching a variety of qualified prospects.
I now have an additional platform to introduce my listings to buyers proactively. By utilizing targeted direct mail, online resources, blogs, and enhanced Search Engine Optimization, I will help more prospective home buyers find my website.
The HomeFolio program provides me an expanded platform to communicate with my community about local real estate trends and issues. If you’re interested in how my association with HomeFolio can help you achieve your real estate goals, please contact me.
Traci Butler
925-457-6526
My past careers as a human resource manager and luxury salesperson have been a huge part of my success in marketing and negotiating real estate. I have a Bachelors of Science from San Diego State University and continue real estate training regularly. Most of all my belief system is always, "Do the Right Thing." That's how I raise my kids, that's how I treat my clients and that is how I live my life.
Today, so many people are living in fear regarding real estate. Should I stay in my home? Should I wait to buy? I'm behind on my mortgage, what can I do? I just want to help people decide what's best for them. Not knowing the options is worse than the actual reality and it's so easily solved by just reaching out.
- Open House This Sunday 415 Cranleigh Court San Ramon, California 94583 - August 5, 2014
- 673 Thornhill Road Danville, CA For Sale - August 1, 2014
- Coming Soon: 415 Cranleigh Court San Ramon, CA 94583 - July 25, 2014
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