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Katie Lance: Technology is not a Replacement

July 29, 2013 by HomeFolio Media Leave a Comment

NAR TECH EDGE EVENT (26)

Katie Lance speaking at NAR Tech Edge Event

With a growing amount of Realtors utilizing social media to reach a broader audience, Katie Lance of Katie Lance Consulting encourages real estate professionals to “remember the basics” when building customer relationships. She recently spoke at the NAR Tech Edge Event in Walnut Creek, CA, and offered advice on ways to maximize technology to create genuine relationships with customers.

Katie poses the questions, “are you connecting with people,” and says that all correspondence made with clients should not be haphazard, but focused and intentional. According to Katie, social media is not a marketing agent but a communication tool. She explains that “relationships are built with small interactions over a course of time…because it is the little things that make a difference.”

One “little thing” that helps foster relationships are Facebook lists. Katie claims that the lists allows Realtors to separate their customer base into categories of past, potential and current clients. Doing so would help them keep a closer eye on each individual group and address it’s needs mores specifically.

Katie Lance speaking at NAR Tech Edge Event

Katie Lance speaking at NAR Tech Edge Event

In addition, Katie believes Facebook voice mails, can add a personal touch to every interaction. Acknowledging milestones in a customers life by a personalized voice message can help the person feel more connected and familiar with the Realtor.

Facebook gifts are another avenue to connect with an individual. Sending gifts to celebrate real estate or  personal victories, lets the person know they are cared for and appreciated. This ultimately creates goodwill.

Lastly, Katie talks about the “power of the hand written note” to suggest that one goal of online relationships is to move “offline,” into have face-to-face interaction. Ultimately, the aim is to connect with the customer in a real way. And while social media allows Realtors to reach a broader audience of people, Katie believes using technology should never replace, genuine and authentic interaction.

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HomeFolio Media
HomeFolio Media
HomeFolio Media was created to enhance the flow of information and communication between real estate professionals and the local communities they serve, through an integrated multi-media program.
HomeFolio Media is a cross-channel communications firm, which provides marketing, advertising and public relations services for top-producing real estate professionals and affiliate businesses who want to target local home owners, buyers and sellers.
We combine the power of a high-quality magazine with proven direct mail strategies, and a content-rich online platform, consciously designed using the latest search engine optimization best practices.
Our goal is to increase our clients’ visibility, enhance their image with prospects, and ultimately, make a positive contribution to their bottom line.
HomeFolio Media
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