Owner and Founder of HomeFolio Media, Kirk Bailey, recently spoke at the Realtors’ Marketing Association in San Ramon. He discusses how HomeFolio is transforming the world of advertising in the real estate industry through it’s multi-media program. By using Direct Mail Marketing, Branding, Search Engine Optimization, and Online Reputation Management, HomeFolio Media gives it’s clients maximum exposure.
Direct Mail Marketing– HomeFolio Media is delivered to approximately 100% current homeowners / potential sellers and over 50 of potential buyers in a specific market ensuring its clients reach more of their prospects than they could using any other medium. HomeFolio enables Realtors to communicate with literally tens-of-thousands of homeowners in their community for less than what it would cost them to send 1000 postcards.
Branding– HomeFolio Media ensures it’s clients are well-known throughout their market. Waiting until someone is ready to sell or buy a house is too late to begin branding yourself and your business to them. We tell the stories of our Realtors on a consistent basis, not only through direct mail, but through blogging, Facebook, Google+, and any other channels at our disposal. We make sure our customers are seen and heard.
Search Engine Optimization(SEO)– We work to get our clients on page 1 of Google, giving them great online exposure. More and more buyers and sellers are using the Internet to investigate Realtors before they decide who they will call. HomeFolio Media ensurs the consumer finds relevant and up-to-date information– giving our clients a powerful competitive advantage.
Online Reputation Management– We control what the consumer sees when they search for our clients online. Testimonials, charitable events, open houses, brokers tours, etc.– we talk about it all, and generate an incredible amount of valuable, original content. This shows the consumer that our clients are knowledgeable and active in their markets.
HomeFolio Media is a cross-channel communications firm, which provides marketing, advertising and public relations services for top-producing real estate professionals and affiliate businesses who want to target local home owners, buyers and sellers.
We combine the power of a high-quality magazine with proven direct mail strategies, and a content-rich online platform, consciously designed using the latest search engine optimization best practices.
Our goal is to increase our clients’ visibility, enhance their image with prospects, and ultimately, make a positive contribution to their bottom line.