These days, communication channels are fragmented. There is no “magic bullet” to reach all potential buyers and sellers. You have to reach different prospects through different channels.
Direct mail marketing, social media, blogging, search engine optimization–At Executive Brokers Real Estate Group, we have to use them all in order to communicate effectively with our community as Realtors.
It takes a multi-channel, multi-media marketing approach to communicate and offer our clients the service they deserve.
Even though some buyers start their home search online, many are unclear about what they want or need in a house. Very often, buyers end up purchasing a home that is different from what they initially desired. In other words, we may have the perfect home listed for sale on the market, yet there’s no guarantee it’s actually appearing in their search results.
That’s why we take a more proactive, direct and multi-media approach to our marketing.
As Brokers, we’re being hired to introduce our clients’ homes to as many prospective buyers as possible, so we
are going to use every tool at our disposal to do that!
That’s why we’re excited to join the elite group of Realtors working with HomeFolio Media.
Partnering with HomeFolio gives us and our clients powerful, proactive and comprehensive exposure across multiple channels of communication. This is key to reaching a variety of qualified prospects.
We now have an additional platform to introduce our listings to buyers proactively. By utilizing targeted direct mail, online resources, blogs, and enhanced Search Engine Optimization, we will help more prospective home buyers find our website.
The HomeFolio program provides us an expanded platform to communicate with our community about local real estate trends and issues. If you’re interested in how Executive Brokers Real Estate Group’s association with HomeFolio can help you achieve your real estate goals, please contact us.
- For Sale: 930 Bridgecrossing Way Concord, CA - May 12, 2014
- 1209 Kelley Ct Pinole, CA For Sale - March 25, 2014
- For Sale:1376 Rosal Ln, Concord $310,950 - March 18, 2014
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